Taiwan Life believes that "insurance is a public service industry." As such, we have long paid attention to various social problems and needs, leveraging our competitiveness in the insurance industry to establish innovative and diverse public welfare action plans to positively impact society. 
We focus on the three major areas of health promotion, active aging, and caring for disadvantaged people. In doing so, we not only actively support government policies, promote financial inclusion, and directly invest resources where they are most needed, but also work with stakeholders such as organizations, academic institutions, and social welfare organizations to work toward goals like health promotion and intergenerational prosperity, proactively utilizing the sustainable influence of the insurance industry to create shared value.
Problems we’re addressing:
- Insufficient awareness of self-managed health among Taiwanese
 - Inadequate retirement preparation and insurance coverage
 - Lack of basic subsistence measures and resources for disadvantaged groups
 
Our roles and practices:
Taiwan Life places great importance on risk diversification in the insurance industry. We offer a wide range of protection products and AI-powered friendly services to help individuals achieve three main goals for a healthy life:
- Prevention × Increased Health Awareness
 - Aging Gracefully × Growing Sports Culture among Older People
 - Precision × Effective Utilization of Medical Resources
 
Our actions:
By integrating our core functions of insurance with partners from various sectors, we are able to provide diverse solutions for social issues. Taiwan Life's top priority is "health management" and we see the promotion of comprehensive physical, mental, and financial health management as being the core of our action plans:
- Promoting innovative and diverse health promotion activities, advocating for intergenerational communication between younger and older people, and educating the public on the importance of the early accumulation of health assets and self-health management.
 - Promoting comprehensive financial education, advocating for sustainable development issues, raising awareness of retirement preparedness among the public, and reinforcing risk management concepts.
 - Supporting vulnerable care services, providing basic insurance coverage, collaborating with social welfare organizations across various sectors to offer long-term care services or basic insurance coverage for disadvantaged groups, such as rural areas or economically disadvantaged populations.
 
2023 public welfare project performance
● Forum and Survey
In 2023, the survey revealed that the average age at which Taiwanese people start preparing for retirement is 36.99, which is 2.16 years earlier than in 2022. There are concerns regarding a simultaneous decline in the three key retirement indicators, and the level of satisfaction with retirement is decreasing annually. In 2023, the Finance for Seniors Forum invited a distinguished panel of experts, including Taiwan Vice Premier Wen-Tsan Cheng; Acer Group founder Stan Shih; Japanese aging trends expert Murata Hiroyuki; Professor Huang Hong-Zhi of the Department of Risk Management and Insurance at National Chengchi University; Chun-Chen Liao, president of the Channel Operations Department at Taiwan Life; and Tsung-Chuan Hsieh, director of the Wealth Management Products Department at CTBC Bank. These authoritative figures from government, industry, and academia gathered to discuss the "Silver Economy and the Great Future." They analyzed the challenges of an ultra-aging society, explored new opportunities in the retiree economy, and called for cross-industry collaboration to stimulate diverse perspectives and solutions. The goal was to create a fulfilling third stage of life for the aging population.
The forum convened experts from the industry, government, and academia in the field of aging. Among the attendees were Tai-Ke Cheng, chairman of Taiwan Life, and Bai-Hong Ye, senior vice president and chief strategy officer. The discussion focused on the vital role played by the life insurance industry in promoting aging-friendly initiatives. Also in attendance were Yen-Hsing Hsu, deputy director-general of the Ministry of the Interior's Construction and Planning Agency; Wen-Jui Chen, director-general of the Ministry of Transportation's Highway Bureau; Ti-Chih Chu, deputy mayor of New Taipei City; Nan-Chih Chiang, director of the Taoyuan City Government's Urban Development Bureau; and Chao-Fu Yeh, director of the Taichung City Government's Transportation Bureau. These experts shared ideas on how the central and local governments can integrate resources across different fields and address the actual needs of older people to create an age-friendly environment. The forum was attended by 250 people.
Integrating the group's resources to leverage financial influence, CTBC Holding President James Chen and Taiwan Life President Tony Chuang delivered opening remarks and served as panelists in the forum. They discussed the collaboration between funding sources and enterprises to achieve the goals of energy conservation and carbon reduction. The forum also serves as a means for Taiwan Life to foster mutually beneficial outcomes for the government, enterprises, and customers through sustainable investment and financing as well as promoting the green economy.
- For the past three years, we have partnered with Economic Daily News to conduct a survey on national medical/healthcare and insurance needs. From the 2020 survey on "Changes in Public Demand for Health Insurance" to the 2021 survey on "Public Perception and Demand for Personal Risks" and the 2022 survey on "National Workplace Health," we have been consistently investigating health management and medical insurance needs. The results of the 2023 survey have garnered significant attention from the Ministry of Health and Welfare and are intended to serve as reference data for long-term care and medical policy development.
 - In the 2023 survey, Taiwan Life, under the direction of President Chun-Chen Liao and Vice President Yu-Ching Lai, responded to the results by offering customized recommendations for protection planning at different life stages. They emphasized the importance of insurance policies in mitigating economic risks and covering expenses associated with sudden illnesses, such as dementia. Additionally, they invited experts and scholars to provide their insights and solutions, including Jui-Yuan Hsueh, Minister of Health and Welfare; Liang-Kung Chen, Director of Guandu Hospital; Chen-Fen Chen, Professor of Long-term Care at Taipei Nursing University; and Chung-Jen Hao, Associate Professor of Risk Management and Insurance at Tamkang University. Through a diverse range of perspectives, they advocated for a proper understanding of insurance and healthcare, reminding the public to prioritize their insurance needs.
 - We also joined hands with media organizations to encourage the public to pay more attention to their insurance needs, and improved public welfare by promoting good healthcare concepts.
 
● Charity Supporting
- Taiwan Life has been organizing the Three Generation Walk for Health for 12 consecutive years, inviting the whole family to engage in exercise with the ultimate aim of using familial support to encourage self-health management among older adults. This walk has also become a fixed family day event for Taiwan Life.
 - In 2023, we partnered with international media channel Animal Planet to host the Generations Walk with Animals event at Taipei Zoo. This event integrated physical exercise with animal ecology education, providing participants with an opportunity to improve their health and expand their understanding of ecological conservation. More than 2,000 people participated. Taiwan Life's innovative mobile health management app, TeamWalk, was also used to organize walking events online, promoting public health through digital tools and drawing 23,361 participants.
 - We connected with a diverse range of partners, including CTBC Brothers basketball team players and cheerleaders, to promote a nationwide walking campaign and encourage the public to build up their health assets from an early age. For the second consecutive year, the Grandparents Shuttle Bus Service helped older adults, including from New Taipei's Pingxi District, to take part in the walk; corporate volunteers from Taiwan Life also accompanied them throughout the walk. Meanwhile, as part of efforts to achieve the 2050 net-zero emissions target, the promotional materials for the event were recycled and repurposed into shoulder bags.
 - Received the Gold Award in the Taiwan Sustainability Action Awards Social Inclusion Category from the Taiwan Institute for Sustainable Energy.
 
In collaboration with the Federation for the Welfare of the Elderly and the Taiwan Academy of Banking and Finance, we have jointly designed professional training materials for long-term care and finance volunteers. In 2023, we partnered with the League For Persons With Disabilities, R.O.C (Taiwan) to introduce a specialized course on insurance knowledge and rights for people with disabilities. This course was accessible on the Taiwan Life Learning Platform System, enabling volunteers to receive comprehensive training without any time or space constraints.
Organized 10 volunteering activities, with 347 participants contributing 1,549 hours of service.
- Health promotion: Over 2,000 people spanning three generations of grandparents and grandchildren took part in the Walking with Animals health walk, engaging in casual conversations along the way. Harnessing the power of family, the event promoted self-management of health across all age groups.
 - Beach cleanups and waste reduction: In collaboration with government, subsidiaries, and students and teachers from CTBC Business School, we organized beach and shore cleanups at Sun Moon Lake in Nantou and the Golden Coast in Tainan. Harnessing the "CSR × USR" cross-domain collaboration movement, we collected over 210 kilograms of waste.
 - Rural care: In collaboration with the Pingtung Bjørgaas Foundation, we coordinated the Old Friends Light Travel event. During this event, volunteers accompanied older people with limited mobility from the adult daycare center on a trip to the National Museum of Marine Biology & Aquarium. Additionally, we offered support to older people with dementia through diverse therapies, which included engaging in activities such as baking and herbal hand massages.
 - Care for disadvantaged families: Our volunteers assisted the 1919 Food Bank in packing and distributing 906 packages of food and supplies for delivery to disadvantaged families in central Taiwan.
 - Support through sport: Together with the Hondao Senior Citizens Welfare Foundation and the Taiwan Life Aloong baseball team, we promote baseball education for older adults by organizing training camps, community courses, and the Bulao Baseball Intergenerational Exchange Tournament in order to cultivate healthy self-health management habits.
 
The Bulao Baseball Intergenerational Exchange Tournament was held for the second consecutive year in 2023. For it, Taiwan Life teamed up with the Taiwan Life Aloong adult league team, CTBC Brothers, Bulao Baseball League, Xinshe High School junior league team, and Chui Fen Elementary School. Also joining the tournament was the Hong Kong Bulao Legends Team, marking the first time an overseas team was invited. The participants in the tournament ranged in age from 10 to 79, and their intergenerational cooperation served as an inspiration and showcased the value of aging.
In 2023, the service helped 604 people, for a cumulative total of 3,337 people helped since the service was launched in July 2017.
Received the Sports Administration Sports Sponsorship Award for the seventh consecutive year.