Taiwan Life believes that "insurance is a public service industry." As such, we leverage our core competencies in insurance to support public welfare through the pillars of health promotion, active aging, and caring for disadvantaged people. We have long been attentive to issues and needs arising from various social concerns. Following CTBC Holding's Donation and Sponsorship Management Policy and Good Deed Leave Guidelines, we have established our own Donation and Sponsorship Management Guidelines and Corporate Volunteer Management Guidelines. We design innovative and diverse public welfare programs, directly investing resources where they are most needed to promote financial inclusion in concrete ways. By partnering with key organizations, academic institutions, and social welfare groups as stakeholders, we work collaboratively to enhance health and well-being across all ages. Through these efforts, we actively leverage insurance's sustainable influence to create shared value for society.
● Health Promotion
- Pioneering family walking events to promote health: In 2012, Taiwan Life launched Taiwan's only cross-generational family walking event, leveraging family support to promote health across all age groups. Combined with Taiwan Life's innovative mobile game-style digital health management tool, the TeamWalk App, young participants use their technological expertise to assist older participants in navigating digital tools. The Three Generation Walk for Health has since become an annual event for families nationwide, fostering intergenerational inclusion and shared well-being while creating lasting social impact. In 2022, a social return on investment (SROI) evaluation of the event was conducted for the first time, finding that every NT$1 invested created NT$5.51 in social value. In 2024, the event had a total of 17,718 online and offline participants.
- Connecting diverse partners to transform walking events into educational platforms: For two consecutive years, we have partnered with the Taipei Zoo to incorporate its educational resources on animals and plants to enhance public knowledge of ecological conservation. In 2024, we collaborated for the first time with public welfare ambassador and beloved national mother figure Mei-Hsiu Lin to encourage participation in the “Dragon Wellness Walk” event. Taipei Deputy Mayor Wen-Te Chang attended to show support, saying that the Three Generation Walk for Health reflected Taipei City's identity as a sports capital. The event brought together key partners from various fields to enhance public education, including CTBC Insurance, Taipei City Police Department Wenshan First Precinct, CTBC Anti-Drug Education Foundation, and sustainable living brand Dawoko. Through engaging activities, participants learned about disaster prevention and insurance knowledge, experienced simulated drug odors, enhanced awareness of fraud and drug prevention, and gained insight into ecological sustainability cycles, transforming the walking event into a multifaceted educational platform.
- Standing on the front line to understand customers and optimize operational strategies: Taiwan Life's sales agents actively engage customers by inviting them to participate in walking events. Through casual conversations during these activities, they better understand customers’ needs and, if appropriate, can promptly provide suitable insurance solutions. This approach strengthens customers' trust and loyalty toward both the Company and front-line sales staff. Customer participation and feedback are also used to optimize and innovate product and service design.
- Cross-domain resource integration to expand social impact: By integrating the group's sports and public welfare resources, Taiwan Life engages sports stars from the CTBC Brothers professional baseball team, Taiwan Life Aloong adult baseball league team, CTBC Flying Oyster esports team, and Passion Sisters cheerleading team to promote public participation in walking events, thereby expanding its social impact. Taiwan Life has supported disadvantaged children and older people by offering charity buses for three consecutive years to transport students from Chinese Christian Relief Association's after-school program and older people from Wenshan Senior Citizen Service Center to walking events. Taiwan Life volunteers provide heartwarming companionship, fostering intergenerational inclusion and shared well-being.
Since 2021, we have partnered with Hondao Senior Citizen's Welfare Foundation to promote the Bulao Baseball League, encouraging older people to manage their health through baseball for four consecutive years.
- Intergenerational baseball exchange promoting health and integration: Taiwan Life organized intergenerational baseball exchange games in 2024, bringing together the CTBC Business School team as well as little league and youth baseball teams for mixed-age games with older players to promote exchanges between young, middle-aged, and older players. Additionally, the Taiwan Life A-Long mascot took on the role of an “anti-fraud elf” to raise fraud prevention awareness across all age groups. The same year saw the launch of the first Grandparents Summer Camp. Older players served as coaches, leading children to learn pitching and batting and strengthening their own self-identity and self-worth in the process. In 2024, nearly 400 people participated in these activities.
- Reaching into rural communities to promote baseball education for older people: In 2024, together with the CTBC Business School baseball team, Bulao players and Taiwan Life volunteers visited rural areas in Hualien and Taichung to lead intergenerational classes teaching healthy aging and fraud prevention for older adults. Three sessions were held with a total of 120 participants.
Since 2015, we have sponsored the Taiwan Life Aloong baseball team (previously named the Taichung City Baseball Team), providing comprehensive training support to nurture the next generation of players and giving them opportunities to stand out in international competitions. In 2024, the team won the championship in the 9th Popcorn League. Additionally, it played a warm-up match against the Cuban national team during the World Baseball Classic Premier12, earning high praise from the Cuban coaching staff for its strong performance. To build a strong foundation for baseball education, we work with rural schools in Taichung. Through fun and easy-to-learn T-ball, more children are introduced to baseball. We also continue visiting baseball teams of various levels in Central Taiwan's counties and cities. By sharing their experiences, players help nurture aspiring baseball players. In addition, players also put on one-day coaching clinics, exploring potential future career opportunities. A total of 15 sessions were conducted throughout the year. In 2024, Taiwan Life received the Sports Activist Award from the Sports Administration, Ministry of Education for the eighth consecutive year.
Since 2016, we have sponsored the Keelung City Social Basketball Association's New Park Cup Basketball Championship as part of the National Sports Day organized by the Ministry of Education's Sports Administration. In 2024, the event attracted 5,986 participants from Keelung City, Taipei City, New Taipei City, and Yilan County, with a total of 60 teams competing. The players ranged from young people to adults and middle-aged participants, fostering intergenerational exchange through competition, encouraging public engagement in sports, and helping to promote sports culture.
● Active Aging
- Retirement survey analyzing key factors for happy retirement: Since 2020, Taiwan Life has taken the lead in the insurance industry by partnering with National Chengchi University to establish Taiwan's first Taiwan Aging Society Retirement Landscape Index. Through public surveys, we analyze retirement-related issues and needs, continuously tracking changes across three major indices: retirement confidence, retirement adequacy, and post-retirement life satisfaction. We also host the first Finance for Seniors Forum, focusing on the financial well-being of older people and bringing domestic and international experts from industry, government, and academia to propose practical solutions. This initiative aims to raise public awareness of retirement preparation and financial insurance knowledge, leading the financial insurance industry in advocating for finance for older people and actively implementing sustainable finance missions.
- Connecting industry, government, and academia to create diverse retirement solutions: The 2024 survey revealed a decline in all three retirement observation indices, with the retirement confidence index dropping to a failing score of 56. Both the retirement adequacy index and the post-retirement life satisfaction index hit five-year lows. Notably, the average starting age for retirement preparation was postponed to 38, indicating the challenges of early retirement preparation in an environment marked by low wages and rising inflation. The 4th Finance for Seniors Forum convened experts from industry, government, academia, research, and medical fields. Nobel Laureate in Economics Professor Joseph E. Stiglitz delivered his first keynote speech to Taiwan via video conference, offering insights into the keys to a happy retirement. Distinguished attendees included Executive Yuan Secretary-General Ming-Hsin Kung, Minister Without Portfolio Shih-Chung Chen, National Yang Ming Chiao Tung University President Chi-Hung Lin, and Acer Medical Chairman Allen Lien. Group senior executives including Taiwan Life President Chung-Ching Chuang, Taiwan Life Vice President Yu-Ching Lai, and CTBC Bank Vice President Chih-Lung Yin also shared their perspectives. The forum featured in-depth discussions on Taiwan's aging policies, AI smart health care, and inflation-resilient financial planning. Customers and partners were invited to participate, guiding the public to prepare early for a physically and mentally rich retired life.
- Partnering with media to identify aging-related pain points: Taiwan Life has long focused on healthy aging and has hosted the Aging-Friendliness Survey and Forum for three consecutive years. In collaboration with media partners and key opinion leaders from central and local governments, industry, and academia, we aim to address pressing issues and foster cross-domain dialogue to generate new solutions. Through this effort, we are fostering an age-friendly culture and advancing the TCF mission across age groups. Addressing the needs of a super-aged society through smart technology is essential. In 2024, with “Smart Living for Seniors” as the main theme, our survey analyzed the issues and needs facing older people. The results revealed that nearly 80% of respondents aged 40–50 hoped AI-equipped robots could provide medical and caregiving support, while respondents aged 51 and above hoped such robots could serve as reliable helpers for home services. More than 40% of those aged 60 and older expressed a desire for an integrated online platform offering one-stop access to health, senior care, medical, and leisure services.
- Aligning with international trends, grasping new aging issues: The forum gathered industry leaders, including Taiwan Life Chairman Shu-Po Hsu, Taiwan Life President Chung-Ching Chuang, Presidential Office Secretary-General Men-An Pan, Information and Communications Research Laboratories (ICL) Deputy Technical Director Dr. Chun‑Hung Lien, Taiwan Power Company Vice President and Chief Digital Officer Chin-Chung Wu, and Golden Horse Award-winning actress Shu-fang Chen. They shared insights on how different sectors can integrate resources across fields in order to incorporate AI into older people's daily lives. President Chuang introduced Taiwan Life's innovative "insurance + health” older adult care service model through its "Live Healthily, Age Well" one-stop platform, integrating preventive medicine, health management, and long-term care resources to create a wellness ecosystem. Dr. Hidenori Arai, President of Japan's National Center for Geriatrics and Gerontology, delivered a virtual keynote speech titled “Smart Living Creates a Healthy Future for the Elderly,” sharing Japan's experience with AI robots and smart living. ITRI's new AI chatbot also made its debut at the forum, offering interactive experiences to help attendees envision a smarter future for aging. The event attracted over 250 participants.
- Partnering with media to conduct surveys and raise awareness of medical insurance: For five consecutive years, we have collaborated with the Economic Daily News on the National Health, Medical Care, and Insurance Needs survey. Supporting the WHO's promotion of healthy aging initiatives, the 2024 survey focused on long-term care and women's health issues. By analyzing the survey data, we encouraged the public to shift from post-event claims to preventive care, reinforcing the core values of insurance.
- Addressing high long-term care costs with smart insurance: The 2024 survey found that 60% of people estimate their future monthly long-term care expenses to range between NT$20,000 and NT$40,000, yet over half have not made preparations for these costs. The survey also provided an in-depth analysis of women's daily life and health issues, identifying the physical and psychological needs and challenges faced by primary family caregivers. Taiwan Life Senior Vice President Chun-Chen Liao and Vice President Yu-Ching Lai offered solutions addressing long-term care medical protection and women's health issues respectively. Opinion leaders, including Minister of Labor Pei-Shan Ho, Secretary General of the Alliance for the Promotion of Senior Citizens' Welfare Shu-Ching Chan, Soochow University Professor Linus Fang-Shu Chan, and Tamkang University Professor Chung-jen Hao, also provided valuable recommendations. The project brought together cross-departmental and cross-disciplinary experts and scholars to advocate proper medical and health insurance concepts from diverse perspectives.
● Support for Vulnerable Groups
Since 2017, we have partnered with the Bjorgaas Foundation to deliver home bathing services in Pingtung County. Using mobile bathing vehicles, we provide services directly at the homes of people with disabilities, ensuring they can bathe properly while receiving compassionate support and a sense of well-being. In 2024, 1,124 sessions were provided, bringing the cumulative total since its July 2017 launch to 4,461 sessions.
Since 2022, we have supported Rose Tomb Band, Taiwan's first group blending rock music with life education. The band visits rural schools to address social issues such as the value of life and anti-drug awareness, giving children the opportunity to experience diverse forms of education and to build positive, confident values. In 2024, the band completed nine performances, reaching 2,080 students at 11 rural schools.
Taiwan Life supports arts performances and cares for disadvantaged people in rural areas. We sponsor the CTBC Foundation for Arts and Culture's charity event “The Giants are coming! When Puppets Meets Mountains and Seas” at the Puppet Carnival, featuring joint puppet performances by the Puppet & Its Double Theater alongside five rural schools. This initiative helps bridge the urban–rural gap in arts resources and builds children's confidence through stage performances. Over 1,000 audience members attended the performances.
● Diverse Social Impact Initiatives
- Students: Taiwan Life collaborates with CTBC Museum to organize financial inclusion and family financial education courses. After launching the engaging and educational “Sailing Monopoly” board game in 2023, we introduced parent–child travel insurance seminars in 2024, receiving 100% satisfaction ratings from the participants. Additionally, the Taiwan Life Anti-Fraud Taskforce visited Shanjia Elementary School and Qiming Elementary School in rural New Taipei City to conduct financial education and anti-fraud awareness courses.
- Young people: We collaborated with the Department of Risk Management and Insurance at Feng Chia University to enhance students' insurance and financial knowledge through academic exchanges. For details, please refer to section 5.1.3 “Talent Development and Training.”
- Indigenous people: Employees from the Eastern Taiwan Branch and local correspondence office managers visited Indigenous communities in Taitung (Yining Cultural Health Station) and Hualien (Fushi Village Cultural Health Station in Xiulin Township) to promote insurance knowledge.
- New immigrants: In the second half of 2024, a TCF meeting was held, for the first time inviting the nonprofit One-Forty, Vietnamese new immigrants, and Indonesian migrant workers to share their financial challenges and insurance needs. They engaged in two-way dialogue with directors, shedding light on the differences in insurance practices in Taiwan and Southeast Asia.
- Through Taiwan Life's official Facebook page, 31 posts related to financial and insurance knowledge were published, reaching a total audience of more than 210,000 people.
- Official website's Seniors Club page：The site presents information for older people in plain language with graphics and videos to explain risks that should be understood when purchasing insurance and to highlight common advertising pitfalls. This improves the readability of insurance information, reduces the digital divide, and strengthens basic insurance knowledge.
- With the scholarship program for policyholders' children, established a Youth Research Institute website section. To enhance young people's financial literacy, 16 articles were carefully selected for the site across four major categories: small-amount savings, budget setting, risk awareness, and fraud prevention. Additionally, an interactive Financial Anti-Fraud Academy quiz was launched on Taiwan Life's official LINE account, enabling users to enhance their financial literacy in an engaging and enjoyable way.
In the 2023 and 2024 Three Generation Walk for Health events, we partnered with Taipei Zoo to promote health, sustainability, and ecological sustainability. We organized ecological tours focused on leopard cats and pangolins, featuring expert explanations and educational games. These initiatives raised public awareness about protecting endangered species and preserving biodiversity in daily life. In October 2024, we became the first in the insurance industry to adopt a pangolin at the Taipei Zoo, taking practical action to provide sustainable insurance for the endangered species.
Since 1987, the zoo has dedicated itself to pangolin care and medical research, successfully breeding dozens of baby pangolins, making it the only zoo in the world to achieve multi-generational pangolin breeding. Taiwan Life aims to provide a professional platform for Taiwan’s breeding and rehabilitation experts through endangered species conservation programs. By establishing stable techniques and environments for breeding, reproduction, and artificial nursing, these efforts support the preservation and conservation of endangered species. Taiwan's successful breeding and rehabilitation experience has gained global recognition through international exchanges, and can be replicated at more rehabilitation sites, contributing to the sustainability of life on Earth.
Since 1987, the zoo has dedicated itself to pangolin care and medical research, successfully breeding dozens of baby pangolins, making it the only zoo in the world to achieve multi-generational pangolin breeding. Taiwan Life aims to provide a professional platform for Taiwan’s breeding and rehabilitation experts through endangered species conservation programs. By establishing stable techniques and environments for breeding, reproduction, and artificial nursing, these efforts support the preservation and conservation of endangered species. Taiwan's successful breeding and rehabilitation experience has gained global recognition through international exchanges, and can be replicated at more rehabilitation sites, contributing to the sustainability of life on Earth.
Taiwan Life encourages employees to participate in diverse charitable activities, becoming pioneers in implementing ESG practices and fostering a culture in which everyone volunteers. In 2024, we organized 12 volunteer events, with nearly 400 participants accumulating over 2,000 service hours. Key achievements included:
- Health promotion: Volunteers accompanied children from the Chinese Christian Relief Association's After-School Program and older people from the Taipei City Wenshan Senior Citizen Service Center in the Three Generation Walk for Health. Through casual conversations, they encouraged these participants to proactively manage their health while increasing opportunities for social participation.
- Beach cleaning and waste reduction: In support of the 2050 net-zero emissions goal and the Life Insurance Association's Insurance for the Earth sustainability initiative, we organized beach and lake cleanups in Tainan and Sun Moon Lake. For the first time, a county leader participated, with Nantou County Magistrate Shu-Hua Hsu joining volunteers in picking up trash and expressing appreciation for Taiwan Life's efforts on Facebook. The two waste reduction events collected over 250 kilograms of waste.
- Rural care: In partnership with the Bjorgaas Foundation in Pingtung, we organized the Light Travel for Old Friends event, in which volunteers accompanied older people with mobility difficulties from an adult daycare center on a challenging hike in Pingtung's Sandimen Township. Volunteers also served as digital companions, using the digital design tools on Taiwan Life's Seniors Club website to quickly create personalized greeting cards for older people, bridging the digital divide. The Pingtung County Police Bureau also provided training on fraud prevention techniques to safeguard the assets of older people.
- Support for disadvantaged people: Taiwan Life volunteers assisted the Chinese Christian Relief Association's 1919 Food Bank in distributing supply packages to over 840 disadvantaged households in Taipei and Taichung. In addition, we provided anti-fraud fans to 5,000 disadvantaged people across Taiwan. This initiative not only delivered care but also raised fraud prevention awareness, empowering recipients to better recognize and avoid scams.
- Active aging: To encourage older people to develop exercise habits and engage in personal health management, Taiwan Life volunteers and the CTBC Business School baseball team visited rural areas in Hualien and Taichung, offering baseball classes and companionship to older residents while also raising fraud prevention awareness. Volunteers also assisted in organizing the Bulao Baseball Intergenerational Exchange Tournament and, together with Taiwan Along, acted as anti-fraud ambassadors to promote fraud prevention across all age groups.
Since 2013, Taiwan Life has partnered with the Taiwan Blood Services Foundation to organize annual charitable blood donation events. The campaign encourages the public to roll up their sleeves to replenish blood banks across Taiwan, with activities carried out throughout the entire country. In 2024, the blood donation charity initiative expanded its reach to Penghu, and also integrated anti-fraud education. Taiwan Life volunteers visited various blood donation stations, engaging donors while they waited by promoting fraud awareness through quiz games and distributing anti-fraud fans. These efforts aimed to help participants identify scam tactics and to raise overall public awareness of fraud prevention. In 2024, a total of 5,465 units of blood were collected, for a total of nearly 50,000 units over the campaign's 12 years.
Taiwan Life has long supported charitable causes, and has purchased gift boxes from social welfare organizations since 2016 to help underprivileged people on their journey toward self-reliance. In 2023, the Company spent NT$600,000 on charity gift boxes.